Today the Metamend Pay Per Click Management Team was prompted to download the latest version (7.5.1) of the AdWords editor. As many client managers know this is a fantastic utility to quickly implement large volumes of changes and allows one to backup campaigns in a variety of formats with a click of the mouse. Although each new release offers new functionality there have been comments out there stating that the tool is getting slower and slower with each release. We will put the latest version to the test.
The Release Notes from the Google AdWords Team are impressive as the new additions will prove to be extra time savers and will save one from flipping from the editor and the online Client Center as often. Some of the key features are:
- Fine Tuned Import and Export Campaign Functionality
This allows you to tailor your imports and exports with more precision. For example one can specifically select active campaigns to download with a click of the mouse.
- Download Resume
A solid addition to the tool which allows you to resume a campaign download if you are interrupted during the process. This is a great feature if a large campaign you are downlading cuts off during the procedure.
- Conversion Metrics
This function expands on the latest AdWords tracking metrics data with new columns illustrating “many-per-click” and “1-per-click”.
- Keyword Count
A very handy addition which allows you to view how many words there are in a particular phrase.
- Select Duplicates
A supplementary function that allows you to take a quick glance at keyword duplicates with a variety of sort options.
There is no question that the AdWords Editor is a powerful addition to a PPC manager’s arsenal. What we like most about the tool is that it is a significant time saver and truly gives you the power to manage multiple large campaigns at a glance.
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