Comments on: SEO and Paid Advertising http://www.metamend.com/blog/2009/10/05/seo-and-paid-advertising/ Search engine and Website Marketing tips, information, news and opinion from Metamend's team of SEM and SEO experts. The Metamend Blog covers SEO, search engines, search trends, search engine optimization and marketing. Wed, 10 Mar 2010 10:58:14 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Katie Robins http://www.metamend.com/blog/2009/10/05/seo-and-paid-advertising/comment-page-1/#comment-82644 Katie Robins Wed, 18 Nov 2009 18:18:45 +0000 http://www.metamend.com/blog/?p=1110#comment-82644 I enjoyed the post and I completely agree that the best approach is to use both SEO and PPC. And don't overlook list-building. Website owners should be continually working on building and nurturing their lists. Don't think of the list as something that you use only for selling. Think of it as something you also use for communication and building relationships. Having a great list accomplishes a lot with issues like seasonality. Of course, it takes time to build a list, as it does to implement and see results from SEO tactics. I enjoyed the post and I completely agree that the best approach is to use both SEO and PPC.

And don’t overlook list-building. Website owners should be continually working on building and nurturing their lists. Don’t think of the list as something that you use only for selling. Think of it as something you also use for communication and building relationships.

Having a great list accomplishes a lot with issues like seasonality.

Of course, it takes time to build a list, as it does to implement and see results from SEO tactics.

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