Archive: July, 2010

Porn sites will not be the only entities to register themselves under the new .xxx extension; the fortune 500

and some celebrities are looking at purchasing some of these adult themed extensions.

The newly approved .xxx extension which will be managed by the ICM registry, who expects a significant

portion of the new registrations to be defensive ones.

Defensive registrations in the basic definition, are domain name registrations where the entity registering a domain name, is registering the domain with the hope they can block anyone else from registering it first.

This type of registration rarely has unique content and is often parked or is used as a redirect to a site that the owner has content in.

The argument could be made that it sounds like a big waste of money and from a practicality standpoint you  may be right.

However, given the tenacity of cybersquatters and infringers, in many cases a defensive registration is less expensive  and less time consuming than defending your mark in court.

To this end, the management of the ICM Registry is encouraging well known brands and famous people to