Archive: October, 2010

This has been an eventful week for search engine companies.

As we have all become painfully aware, the one constant with search engines these

days is change.

I don’t think there is a search engine in existence, more about change than Google.

In a great place to be, Google has excess cash, and instead of putting the money back

into search engine related ventures, Google is exploring other venues.

Google, who uses solar energy at its main office, is investing $5 billion in a network of

deepwater transmission lines; designed to facilitate wind-generated electricity for

half a million homes, and bring this wind power from offshore wind farms on the East

Coast.Google has recently established itself as more or less a “green” company, and

has the money to back its initiatives.

Not all the initiatives are power or wind related however; Google has reportedly been

testing cars that do not require people to operate.

These cars reportedly steer themselves, turn on the ignition and operate brakes, all

without any human interaction.

These “pilot-less” cars are of course based upon the Toyota Prius platform; the poster