Spam it’s Never A Healthy Choice!
Whether it’s in your kitchen cupboard or part of an SEO (Search Engine Optimization) campaign, spam, also referred to as “spamming the search engines” or “search engine spam” is never a good idea. Any type of spamming is designed, by some web site operators, in an attempt to trick search engine robots or spiders in order to receive better site rankings. One of the techniques used to trick search engines is a method called, cloaking, which we talked about in a previous blog and another is spamming which we will cover here. Search engines do not take kindly to spam because a lot of work goes into giving users only the most relevant search results and spamming greatly reduces the validity of those results.
Search engine guidelines, rules and algorithms are constantly changing and unless you have kept up with these changes, it is possible that you might be incorporating spam in your online marketing campaign. SEO experts such as Metamend will monitor your website to make sure it conforms to any and all changes as it relates to the latest rules and algorithms that are in place. There are several schemes used by spammers, a few of which we will explain here, which should give you a better idea of what search engines are looking for.
Metatag Stuffing – Simply put, “stuffing” refers to inserting as many keywords as possible into metatags which are then used by most search engines in reviewing a site. If, for example, you inserted the word, “bicycle” numerous times in your tags, you would pretty much be guaranteed to receive top ranking for that specific key word. Search engine operators were able to overcome this “stuffing” issue by setting character limits for meta keyword tags and the meta description. This resulted in only the first specified number of characters being read and would be ignored if you went over the limit. Search engines also set a limit on the number of times a term could be used within a tag preventing operators from simply using the same word over and over.
Irrelevant Keywords And Terms in MetaTags – The importance, or value, of a website was determined by how many users actually saw a site, making it possible to drastically improve the ranking of a site by simply using irrelevant but popular terms inserted into tags. The use of terms such as “coupons” or “XBOX” would pump up your ranking even if your site was about running shoes. Search engines soon adapted to this scheme by penalizing websites that used keywords or phrases that did not appear, or had nothing to do with the actual content of the website.
Other popular spamming techniques include Tiny and Invisible Text, Meta Refresh Tag and Excessive Search Engine Submission. For more information about these terms and what they mean, you can visit the Library page on Metamend’s website.