Keeping Your Website Relevant

Monday, July 23, 2012
Posted by Administrator @ 7:59 am

Now that your website is live and you have a great SEO (Search Engine Optimization) and/or an SEM (Search Engine Marketing) plan working, you can probably already see positive increases in traffic as well as sales. You have certainly taken an important step in keeping up with current online marketing trends and are building a loyal customer base. In order to keep this momentum going, it is important to understand that any website should always be considered as a work in progress and must be reviewed and updated regularly. Keywords and phrases, new products, consumer trends, search engine protocols and many other factors are constantly changing and can have an impact on what people are looking for as well as how they search for products or information and can therefore affect the viability of your site if not monitored and updated regularly.

If search engines are not aware of changes to your site and its content, you could be losing potential customers if these important changes are not being submitted to as many engines as possible. SEO experts agree that Google sitemap files should be reviewed and updated on a regular basis to reflect new pages, products, blogs or articles that are being generated. Website owners are advised to submit XML sitemap files through a “Webmaster Tools” interface. This process allows owners to define a list of page URLs which are then followed by the search engine spiders during a crawl. This is also important in that search engine spiders are able to quickly and easily discover all you’re most recent updates and help to keep your site relevant.

There are several important factors to consider when dealing with search engine submissions, one of which is the number of search engines that are being sent submissions and another being the XML sitemap generator.   We will discuss the issues surrounding Search Engine Submissions and XML Sitemap Generator in detail in a subsequent blog and also point out some common submission mistakes to avoid along with related spamming issues. Remember that if your website is not kept up-to-date, it can quickly become obsolete and it doesn’t take long for traffic and rankings to drop without a proper monitoring plan in place.

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