There is no question that in today’s highly competitive, global market place, a strong internet presence is a must. Most business owners also understand that doing it right from the very beginning will pay off in the long run. The one factor that can still be a little perplexing is in regards to how much can one invest in an SEO (Search Engine Optimization) campaign and still see a healthy ROI (Return On Investment).
SEO ROI calculators, like the one provided on Metamend’s website is designed to help you see the value of such an investment and give you the information needed to make that determination according to your company’s needs. Such calculators will help you to determine the ROI of organic web traffic from an SEO campaign for both B2B (Business-to-Business) or B2C (Business-to-Consumer) websites.
The bottom line in any SEO campaign is to have your site rank as high as possible in search engine results to create optimal gains in traffic. Because there are such a wide range of options when it comes to SEM (Search Engine Marketing) solutions, it is next to impossible for a website owner to figure out which one is best suited for their particular business, let alone which will produce the best return on their investment. With so many complex variables that go into any SEO campaign, trial and error should never be considered an option and can in fact end in huge costs with little or no tangible results.
The most cost effective and long term positive results have, over time, proven to be a well balanced mix in a diversified approach to any online marketing strategy. One way to accomplish this is to have a strong Organic SEO plan as well as paid placement. This approach will give your site a 5 times higher likelihood of getting that all important click.
While PPC (Pay-Per-Click) has its benefits, it should never be used as the sole method in increasing traffic to your site. Starting with an Organic SEO Campaign is certainly the best way to begin and then if justified, supplementing that campaign with a PPC strategy to rev things up. Other aspects of a well balanced SEO campaign will include True SEO as an organic solution, Increasing Relevant Links, Measuring Web Traffic on an ongoing basis and Outsourcing. We will go into more detail on these topics in a future blog. The important thing to keep in mind when looking to implement an online marketing strategy is to determine the return on your investment. Using an ROI calculator is the first step in ensuring that the money you invest will result in a healthy return in the long term and allow you to continue growing your business.