Every profession comes with words and terminology that is proprietary to their given field and the world of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is no exception. Because SEO and SEM are highly complex in nature many of the terms and acronyms used are beyond the comprehension of those outside the profession. In fact, some are even perplexing to those who work in very specific areas of the profession. In order to help business owners and website operators feel more confident when speaking with SEO and SEM experts, Metamend has included a glossary of definitions for terms and acronyms that are commonly used. It’s not hard to feel like you are out of your depth when speaking to IT professionals when they begin using jargon that you are not familiar with. Don’t be shy about letting them know that you have no idea what something means. If they really are professional, they will take the time to ensure you understand their unique language.
Some of the more common terms that you are likely to come across when discussing facets of SEO and SEM will include:
Backlink – A link that points from one site to another site. These are an integral part of any SEO campaign and must be relevant to the content and nature of you own site in order to be effective. If, for example, your site is about kitchen renovations, having links to sporting goods will be of no value and in fact can be detrimental to your own site.
Orphan Page – A page that can not be indexed as there is no link to get to it.
Dead Link – Having a link on your site to a page that does not exist. A Dead Link brings users to a “404 Error Page Report”. All such Dead Links should be fixed or removed as they can have negative effects on you site’s ranking with search engines.
Protocol – Is the language spoken between computers in order for them to understand one another allowing for the exchange of data.
Duplicate Content – Refers to segment(s) of the same content that is published on both a website and on the Internet. Google has an algorithm that is designed to penalize such duplicated content across web sites meaning that pages with syndicated content over multiple sites and mirrored content will be removed from Google’s index. It is therefore crucial to remember that content should be published either to your site or to someone else’s, but not both.
For a comprehensive list of definitions, you can visit Metamend’s Glossary of Terms.