Guarding your reputation and integrity as well as the quality of the products/services you offer is an area that still has many business owners wondering how to best protect themselves. There was a time when all one needed to do is treat their customers right and stand behind the products and/or services they sell. Such is not the case in today’s technological marketplace.
One of the most common issues that many owners overlook is in regards to online compliance regulations, many of which deal with adequately protecting the personal information of customers. Although there are a number of automated processes that can help in monitoring compliance issues, they are often not enough in identifying and reporting suspected or known incidents of online non-compliance issues.
One of the more common Reputation Management issues occur when businesses assume that because they are not a financial institution, they are immune to most internet fraud. This can not be any further from the truth. This is no shortage of online predators who are constantly phishing for personal information that they can use for fraudulent purposes. Diverting existing and potential customers during a search from your site to theirs is another common practice. The consequences of phishing and fraud can have far reaching effects on a business. If it is found that you have not taken adequate steps to prevent this type of illegal activity, the business can be held liable for not properly protecting the individual against such fraudulent activity.
Another relatively common occurrence is when an individual decides to spread malicious and unfounded rumors about your product/service or even personal ones about you or your staff. While there is little that one person can do on their own about people posting whatever they want through the social media or other online sources, the right Online Reputation Management plan can help.
Taking proactive measures as you build your Brand and Reputation provides you with an extra level of security that will allow you to concentrate on what you do best – provide quality products/services and grow your business.