Whether you have a great new invention or a product that’s already in high demand, you’ll never make any money if people don’t know you’re selling it. Your financial success will depend largely on how you market the product or service you have. In fact, products don’t even have to be practical or essential to every day life for them to “fly off the shelves”. Kids today may not be buying mood rings, Lava Lamps or Pet Rocks anymore but someone sure knew how to market these novelty items and in the process made a ton of money!
In today’s global and highly competitive marketplace, a solid internet presence is your marketing tool to success. So, how does one make sure that the right people will find your website and buy whatever product or service you are offering? The process begins with having a properly designed website that search engines “like” and one that includes lots of rich, quality content. Having the right keywords and phrases in your website that will be used by your target market will help make sure that people who are searching for what you have end up on your website. Once a visitor is on your site they must be able to navigate and make a purchase quickly and easily. It is also important that you keep your website current and provide new and return customers with interesting information that is relevant to the product or service you are offering.
This all seems to be pretty basic information that anyone of us can get from a Marketing 101 course. The trick, of course, is making sure that your website has been professionally optimized for today’s search engines. No matter how visually aesthetic your website may be, unless search engines recognize it and direct relevant traffic to your site, it will hold little value in your overall marketing plan. That’s were Search Engine Marketing (SEO) comes into play. When contemplating the right SEO campaign for your business, it is extremely important to keep in mind that regardless of what some companies may claim, there is no such thing as a “One size fits all” SEO plan. Every SEO marketing plan must be tailored to your specific business, demographic and target market. It must also be capable of being adjusted and tweaked to keep up with today’s ever-changing market place.