Streamlining quality control on large, corporate websites is essential in retaining authority within your industry and is vitally important in maintaining high visibility on a consistent and long-term basis. We’ve probably hashed the topic of quality to death but as important as it is – it’s even more crucial on large scale websites. The reason for this is that the more pages on a site; the more chance there is for duplicate content which can have detrimental effects on the whole site.
There are a few basic steps that all professional SEO (Search Engine Optimization) providers will automatically watch for but are still worth a mention. The first one is monitoring links that no longer work and of course, this applies to your onsite links as well as any outbound links in your site. Two other components that may seem obvious but also deserve mention are eliminating duplicate content and having a professional go over each page of the site for grammar and spelling errors. If your site happens to be in the thousands of pages, a proofreader may be a bit costly but even your computer’s spell/grammar check is better than nothing.
One higher level issue is making sure that the writing level of all pages is consistent. If some of your pages are at a 6th or 7th grade reading level and others are at graduate or post-graduate level, it could be a sign of duplicate content. Taking a page of even quality content and simply rewriting it with the overuse of a thesaurus is still just duplicate content and should be replaced with additional relevant content. Each page on your website should also have one specific purpose and should be clear and easy to read. Unless the purpose of your site or a specific page is to attract only nuclear physicists, the content needs to be clear, concise and easy to understand by the people you are targeting.
After all is said and done, quality makes a difference in your rankings. Coming up with hundreds or thousands of pages for large corporate sites may be no small task but there is little point in going through the process if the site doesn’t consistently rank high and you aren’t getting visitors that translate to higher sales.