We’ve talked previously about the importance of SEO (Search Engine Optimization) as well as the need to follow up with website conversion optimization to ensure that your site is actually hitting your specific target market. Once these two components are in place and running, it’s critical that results are managed and measured regularly for their effectiveness. You need to make sure that previously laid out goals are being met and identify areas that require tweaking or re-evaluating.
There are several trusted tools that do the work of collecting and processing all the data that is being gathered. They allow you to view and analyze demographics (which web traffic finds you) as well its behaviour (what they do once on your site). The data that is collected can then be analyzed and changes implemented to make certain that your business goals are being met. Of course these changes must be tested for their effectiveness on a continual basis which is why Optimization must be an ongoing process rather than a one time event.
This whole process begins with a Conversion Site Audit which assesses existing demographics and behaviour patterns. Once the audit is complete, a website conversion strategy can be established that will realign results with your business goals and an optimum ROI (Return on Investment).
Each of these components works in conjunction with one another and is highly technical in nature. There are of course some findings leading to necessary changes that will have immediate, positive results but many will provide valuable information on trends that will show significant results over time. If one of your goals is to grow your business in a steady and predictable fashion then website and search engine optimization are the keys to success while maintaining a positive ROI.