We spoke in a previous blog about the importance of marketing, not just your company, but your actual website. We covered crucial elements like original/relevant content and staying honest so search engines don’t drop your site. Today’s blog will go over a few more components of your site that deserve special mention.
Links – In and Out
Setting up links to or from your website is a good practice but only if those links are relevant to your site or provides pertinent information to potential or existing customers. Coming up with a bunch of unrelated links with the hopes of increasing your ranking will do more harm than good and is exactly the kind of thing we talked about in Honesty is the Best Policy. Search engines are paying close attention to (and dropping) sites that simply stick in a page full of links. A better policy is to put some thought into what links to and from your own site are relevant and strategically place them into places where they actually make sense within your content.
How’s Your Code?