Free Powerful SEO Tools

In the last couple of blogs we spoke about some powerful, free SEO (Search Engine Optimization) tools that Metamend offers to help you maximize your ROI (Return on Investment) in regards to your online marketing campaign. Previously, we covered the Enquisite Search Metrics and the Keyword Density Analyzer Tools. Two additional, free SEO tools are the HTTP Head Request Viewer and the SEO ROI Calculator.

The HTTP Head Request Viewer has two main functions. The first is to show the response information that is sent to search engines or web browsers before actually displaying the page. Its second function is to test for the successful implementation of “301 Moved Permanently” Redirects. It is important to understand precisely which HTTP Headers are seen by search engine spiders; this is vital information for any SEO campaign. Metamend’s HTTP Header Request Viewer will show you exactly how search engine spiders react to a site’s HTTP Headers. This free SEO Tools will help you more accurately optimize each page of your website. You can give this free tool a try by simply entering a URL in the query box which will prompt Metamend’s search engine spider to analyze the HTTP Headers of that page. Performing this simple procedure will allow you to see what HTTP Headers the search engines are extracting from that page.

Up-To-Date With Free SEO Tools

Adopting a professional SEO (Search Engine Optimization) campaign that is recognized by the IT industry is a must for the continued health and growth of organizations that must compete in today’s ever changing global marketplace. The processes that make up any successful SEO campaign are many and highly complex requiring the expertise of seasoned professionals in the field. It must also be an undertaking that is monitored over the long term in order to ensure that your campaign is in keeping with the inevitable changes and new developments that come about within the world of online marketing strategies. This also includes changes in the way that users search for products/information as well as the type of devices they use for their searches.

There are specific SEO tools that are essential both in the development and maintenance of any successful SEO campaign. It is vital that any organization which is either contemplating a new campaign or simply wishes to perform some benchmarking to an existing campaign have access to applications that can test the proficiency and current validity of their marketing goals.

Conversion Optimization

Website Conversion Optimization needs to be viewed as part of a larger process aimed at optimizing multiple aspects of your business with the ultimate goal of increasing a company’s bottom line. The key components, in very simple terms, of a comprehensive campaign would include:

• In depth analysis of any existing website(s) along with short and long term goals that owners and managers envision for the company. This would include specific recommendations in regards to what is needed to bring the website in line with current market and search engine standards.
• Search Engine Optimization plans could then be set in place making sure that you are receiving your fair share of internet searches. Part of this plan might include PPC Management (Pay Per Click).
• Conversion Optimization is generally the next logical step in the process.

The first two steps ensure that your website is focused and reaching your specific target market in an effort to increase traffic to your site. By implementing any number of Conversion Optimization strategies relevant to your business and its goals, a greater portion of traffic that arrives at your site will be turned (converted) into actual sales.

The Cost of Protecting Your Reputation

The average business person today is savvy enough to understand that protecting their online reputation is necessary in order to successfully compete in the current global marketplace. They also recognize that negative comments on social media sites, blog posts, etc as well as phishing by unscrupulous businesses can very quickly have devastating effects on the livelihood of their business. Still, some company owners do continue to question just how much it can cost to enlist Brand Protection and Reputation Management programs. The more appropriate question should really be, “How much will it cost me not to protect my online reputation and my company’s Brand”?

First, it is important to understand that being an honest business person and providing your clients with a reliable product/service is simply not enough in today’s technological world. Remember that anyone can post anything they want, whenever they want to on the internet. If internet activity is not being monitored by professionals who understand what to look for, your reputation could be in serious trouble long before you realize what has happened. These posts can be as innocent as a graphic and slanderous post about an employee who works for the “ABC Company on George Street” by someone who is upset with him/her. On a more serious level, there are plenty of unscrupulous companies out there attempting to redirect searchers to their own website which they have designed to mimic yours in order to steal your business.