SEO Blog

Staying below the Optimization Threshold

Wednesday, November 21, 2012
Posted by Administrator @ 10:44 am

The purpose of a search engine is to direct you to websites that are most relevant to your search and by the same token, everyone who has a website wants you to be taken directly to theirs site. Unfortunately, even sites that have nothing to do with your query, want you to land on their website first in the hopes of luring you to them. Once you’ve typed in your keyword/phrase you are taken to the SERP (Search Engine Results Page) where sites have been ranked by most relevant content according to your search. One of the factors that have a great deal of influence on SERP rankings is SEO (Search Engine Optimization). In an effort to get to the top of the “rank”, blogs and other sites will try to over optimize pages and end up leaving users to wade through useless sites until they get to what they are actually looking for.

Search engine algorithms are designed to produce results of a search according to matches of keywords as well as popularity. However since search engines can’t discern actual content, users can find themselves at blogs and sites that contain keywords but of are low quality when it comes to content. This happens when content is saturated with hyperlinks and overuse of keywords/phrases in an effort to achieve a high SERP ranking.

Monitoring Compliance, Reputation and Brand Protection

Monday, November 19, 2012
Posted by Administrator @ 8:54 am

With a growing number of companies conducting a significant portion of their business transactions and client correspondence online, compliance issues and regulations are becoming increasingly complex with changes being implemented on a fairly regular basis. Not only is it crucial that a company’s in-house compliance policies are being monitored for any possible breaches but one must also ensure that infractions are not being made by resellers or independent representatives.

A large part of one’s success is directly linked to the reputation that has been built, over the years, through offering quality products or services that clients have come to depend on. Another factor that is crucial in building client trust is in a business’s ability to safeguard personal and sensitive information. In order to achieve these goals, companies must ensure that their own compliance regulations as well as those imposed by government agencies are being adhered to by all employees, which requires vigilant monitoring of all online business transactions. In addition to the above regulatory compliance issues, companies must monitor those events that have the potential to negatively impact a company’s online brand and reputation by re-sellers of your products and/or services including any unauthorized activities by unscrupulous online vendors. Some of the processes that need to be put in place to ensure the continued integrity of a company’s reputation include:

Press Releases? My Company is Just Not Big Enough

Wednesday, October 31, 2012
Posted by Administrator @ 9:15 am

Unless you are a fairly large corporation, you probably don’t have a dedicated marketing department. It’s also quite likely that you haven’t considered putting out a Press Release (PR) to let the world know of your accomplishments or some exciting new development that your business might be involved in. Although you definitely understand that marketing is an important element in the success of your business, what many owners don’t realize is that it doesn’t have to cost a lot to put out a PR statement that, if done properly, can be a great and cost effective medium for marketing.

In many cases, the amount of money you spend on a press release can determine just how well your release will penetrate media’s digital world.  With this in mind, it is important to remember that simply throwing more money at getting you PR statement out there will not ensure that other media services will pick up on it or in fact that enough people will read it.

It’s All About Marketing

Monday, October 29, 2012
Posted by Administrator @ 8:35 am

Whether you have a great new invention or a product that’s already in high demand, you’ll never make any money if people don’t know you’re selling it. Your financial success will depend largely on how you market the product or service you have. In fact, products don’t even have to be practical or essential to every day life for them to “fly off the shelves”. Kids today may not be buying mood rings, Lava Lamps or Pet Rocks anymore but someone sure knew how to market these novelty items and in the process made a ton of money!

In today’s global and highly competitive marketplace, a solid internet presence is your marketing tool to success.  So, how does one make sure that the right people will find your website and buy whatever product or service you are offering? The process begins with having a properly designed website that search engines “like” and one that includes lots of rich, quality content. Having the right keywords and phrases in your website that will be used by your target market will help make sure that people who are searching for what you have end up on your website. Once a visitor is on your site they must be able to navigate and make a purchase quickly and easily. It is also important that you keep your website current and provide new and return customers with interesting information that is relevant to the product or service you are offering.

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