Search Engine Optimization Case Study: FileHold


Business Description: FileHold Systems is a provider of document management software for the paperless office based in Vancouver, B.C., Canada. As a Canadian company with worldwide reach including the United States, it had challenges being recognized in the Google US Search Engines as an international provider for US based searches.

"What I like about working with Metamend is that I am getting solid guidance on improving the SEO value of our web site. Previous advisors I had worked with seemed to come up with random ideas, but Metamend has been very organized and consistent in guiding us for long term success."

- Larry Oliver, President, FileHold Systems Inc


  • The web site was positioning well in and for keyword searches within Canada. However, keyword searches performed in the United States positioned FileHold poorly.
  • FileHold had engaged two SEO firms in the past two years with only minor improvement and no firm solutions to their US challenge.
  • Overall traffic was steady; however, there had been no substantial increases in amount or quality of traffic in 2 years.


Metamend recommended a best practice approach to identify all SEO impediments and necessary change factors. Metamend's services included:

  • Site AUDIT on to indentify all SEO barriers.
  • In-depth analysis on FileHold's back links and competitor back links.
  • The top reason why FileHold was considered by Google to be relevant only to Canadian searchers.
  • New traffic potentials.
FileHold Search Traffic


Metamend was able to deliver the following:

  • Page one positioning for top phrases within the United States and Canada within six months.
  • Significant increase in quality back links.
  • Multiply streams of new traffic from high value key phrases.
  • Stronger and more consistent leads.
  • 2x increase in target traffic within six months.