SEO Glossary of Terms: Search Engine Marketing (SEM)

Search Engine Marketing (SEM): Generally part of a broader gamut of Internet marketing, SEM involves advertising and target marketing in order to draw traffic to websites. This includes, but is not limited to:

• Pay-for-inclusion
• ROI tracking
• Email Marketing
• Trusted Feeds
• Traditional Ads
• PPC

Related Links:
Search Engine Marketing
SEM versus SEO

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