SEO Glossary of Terms: Cloaking

Cloaking : Cloaking is the practice of serving different content to the search engine spiders than what is displayed to human users. Cloaking is deceptive, directing users to pages completely unrelated to their searches. The intent of cloaking is to obtain good rankings by the content of the cloaked page, not the true content of the website. The search engines view cloaking as deceptive, and will punish sites that use such methods by removing those sites from their indexes.

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