Define: Conversion
Conversion: When a client completes an important transaction on a web site, such as a purchase, or fills out a registration form, it is recorded as a conversion.
Example: Visitor clicks on a delivered ad ⇒ Visitor is sent to a landing page ⇒ Visitor then performs a "desireable action" ⇒ conversion
Related Links
Conversion Optimization Serices
PPC Power Start
See Also:
Landing Page definition
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