Define: Exact Match
Exact Match: This type of keyword is the most focused method of keyword matching. The keyword will trigger ads on an exact search query. The amount of ad impression will significantly be less when using exact match however the click through rate will likely be much higher in volume.
Example: An exact keyword phrase such as "search engine placement" will not produce any variations with the phrase order or additional terms. User queries such as "seo placement" or "search engine optimization" will not trigger any ads. An exact match within the keyword settings would look like this:[conversion optimization].