Define: Gap Analysis
SEO Gap Analysis measures your website ability to be properly read and index in the search engines. If search engine spiders or bots cannot correctly follow and determine the content of your site, it results in poor placement and search referral traffic.
This gap analysis measures at a high level if there are any obvious critical impediments to search engines interpreting and indexing the content of your web site. Two elements are measured in this report, the structural components (i.e. html code issues) and strategic (indexing on natural language phrases for your site)