Define: Keyword Insertion (dynamic)
Keyword Insertion (dynamic): An ad that has been created including Keyword Insertion will have sections of the ad be generated based on the users search query. This is a powerful tactic to experiment with, as results typically are improved if the user sees the exact query located within the ad delivered.
Related Links
Pay-for-Inclusion
Pay for Inclusion vs. Pay per Click
Pay-for-Placement
PPC Management
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