Define: Negative Keywords
Negative Keywords: The implementation of negative keywords within a given adgroup can eliminate unwanted click throughs to further fine tune your campaign.
Example: A typical negative keyword list for a Bed and Breakfast campaign might include the following: "hotel", "motel" or "inn".
Related Links
Pay-for-Inclusion
Pay for Inclusion vs. Pay per Click
Pay-for-Placement
PPC Management
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