Define: Quality Score
Quality Score: The keyword analysis page within Google AdWords displays a column titled Quality Score. This score rates the quality with the relationship between a given key phrase, ad copy, and landing page content relevancy. The rating scale is based on a number out of ten.
Quality Score Scale:
1-4: POOR
5-7: GOOD
8-10: EXCELLENT
Related Links
Pay-for-Inclusion
Pay for Inclusion vs. Pay per Click
Pay-for-Placement
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