Define: Search Engine Marketing (SEM)
Search Engine Marketing (SEM): Generally part of a broader gamut of Internet marketing, SEM involves advertising and target marketing in order to draw traffic to websites. This includes, but is not limited to:
- Pay-for-inclusion
- ROI tracking
- Email Marketing
- Trusted Feeds
- Traditional Ads
- PPC
Related Links:
Search Engine Marketing
SEM versus SEO
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