IceRocket Search Engine Optimization Strategy

IceRocket is based out of Dallas, Texas, and was launched in April 2004 by founder and CEO Blake Rhodes. Soon after its launch, Mark Cuban, investor and owner of the Dallas Mavericks, entered into a business agreement with Rhodes, investing capital in the company. Cuban formerly founded broadcast.com, selling it to Yahoo! for an estimated $6 billion dollars!

IceRocket performs a number of search services. For static World Wide Web searches, IceRocket is classified as a meta search engine. Instead of crawling and indexing its own content, IceRocket retrieves its results by querying WiseNut, Yahoo! and Teoma, as well as supplemental queries from MSN, Altavista and AllTheWeb. In order for content to be indexed by IceRocket, it should have a good search engine optimization strategy by a reputable SEO service.

Unlike many other search engine services, IceRocket takes thumbnail snapshots of the web pages it lists. These snapshots are the same ones used by Alexa, and can be updated via the Update Your Snapshot' feature located at the site. *Note: this feature promises a screenshot update within 48 hours. When we tested this, our screenshot was updated within 24hours.

IceRocket also provides users with a traffic ranking system that specifies which web sites are the most popular, as well as queries via wireless devices, that can be conducted by sending IceRocket a blank email with the search term in the subject line.

Aside from standard web searches, IceRocket performs a variety of other interesting services, which include: blog searches, news searches, phone images, standard images, and multimedia searches. Most of these other search features obtain information from 3rd parties. But the real meat and potatoes behind IceRocket stems from its blog search.

Like other blog search engines, IceRocket provides information from the "World Live Web." Users submit their own blogs through the 'Add Your Blog' section of the site. The formats for this must be in RSS, RDF or Atom. IceRocket will also find URLs that point to user's web sites. Users can then ping their blogs to IceRocket automatically, using XML-RPC found here, or manually, found here.

IceRocket maintains a Blog Topics section. Here, a list of current topics is compiled by bloggers who have added the appropriate tags to their code. User software that supports categories and RSS/Atom can be modified with the appropriate tags to automatically be found by IceRocket. However, IceRocket cautions that topics need to be relevant to the content. Software that does not support categories can still be found by inserting rel="tag" within the code. More instructions can be found here.

Other interesting IceRocket blog related features include: Link Tracker, Trend Tool, RSS Builder, Toolbar and IceSpy. The Link Tracker tool lets bloggers know who is linking to their posts. This feature can be turned on by inserting the appropriate code in your pages. Those using PHP can use the Server Installed Version.' Those without PHP are instructed to use the Iframe Based Version.' Instructions can be found here.

The Trend Tool lets users track the latest word trends within a range of one to three months.

The RSS Builder is a free service, that lets users create RSS feeds for their web sites. It allows users to create topics, links and content, and uses RSS v2.0.

IceRocket's Toolbar provides an easy to access summary of information for IceRocket's user base. It includes the following features: Live News Ticker, Pop-up blocker, Highlighter, Alexa Rank, Related Links and Site Info.

IceRocket's IceSpy site lets users view the topics that other webloggers are searching for.

As far as subscription, IceRocket offers both free and paid listing services. The advantage of paying is that paid subscribers are listed as sponsors and have top placement.

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