Victoria, BC, October 4, 2007 — Metamend Software & Design Ltd., an award winning search engine marketing and search engine optimization firm, and MIT Sloan Sales Club are teaming up to extend Metamend’s expertise to the MIT Sloan Sales Conference website for search engine optimization. Search engines play a critical role in sales and marketing today requiring specialized skill sets for new and existing website design, web traffic search referral analytics and keyword research.

The MIT Sloan Sales Conference site will undergo testing and evaluation for its search engine placements and traffic volumes through a search analytics application called Enquisite. Metamend will determine the MIT Sloan Sales Conference web site’s baseline search traffic and keyword referrals to chart a path for the development of a broader search marketing effort.

“The research undertaken by Metamend’s engineers will allow us to design and build more advanced website documents for the search engines,” say Nathan Williams, MIT Sloan Sales Club President. “This will expand our viewing reach and provide a higher degree of relevance for those that find us through search engines.”

“MIT Sloan Sales Club’s desire to drive increasing levels of relevant traffic will continue to grow their presence in the competitive educational space,” says Glenn Convey, Metamend President. “Working closely with them, we will chart out a successful path for this growth.”

The mission of the MIT Sloan Sales Club is to promote sales as a fundamental skill of business necessary for every executive today. Their annual sales conference is the premier academic sales conference. Metamend’s SEO website development for the MIT Sloan Sales Conference site will help facilitate this mission through exposing the conference’s relevant content in the fields of education, marketing and sales through improving its ability to compete for relevant searched on keywords and phrases.

About Metamend Software & Design Ltd.

Metamend SEO Services Company

Metamend is a leading Search Engine Marketing and Search Engine Optimization (SEM / SEO) firm, with over 1000 clients in a variety of industry segments located in 60 countries worldwide.

Metamend provides a suite of website optimization services including website SEO audits, SEO site planning, SEO keyword research, SEO backlink audits, SEO search metric software, and ongoing SEO implementation services. Its popular blog forum is recognized in the SEO industry for its best practice approach.

About MIT Sloan Sales Club

Sloan Sales Club Sloan Sales Conference

The MIT Sloan Sales Club was founded in 2006 to address the lack of a focus on sales at MIT as well as business schools in general. The club views sales as one of the most crucial and fundamental skills of business and recognizes that active listening, strategic selling, and relationship building are keys to success in most careers. The MIT Sloan Sales Club provides opportunities for students to become such leaders through our personal development model: Education, Application, Reflection, and Service.


Murray Owen
VP, Marketing
Web Site:
408.335.0433 ext #103