Press Release

Current Release

Press Release
For Immediate Release
All Media
01/09/02

MULTIACTIVE AND METAMEND SIGN JOINT MARKETING AGREEMENT

Keywords: Internet Marketing, Search Engine Optimization, SEO, Web Hosting, ASP News, Technology, E-commerce, CRM, Software

(Victoria, BC) Metamend.com today announced it has entered into a joint marketing agreement with Multiactive Software Inc. (TSE: E) of Vancouver, BC, to promote Metamend's automated search engine optimization technology to Multiactive's client base as a preferred web site marketing solution.

Multiactive is a leading provider of Customer Relationship Management (CRM) and unified eBusiness solutions designed to facilitate, track, analyze and automate sales, marketing, and customer service. The company has offices throughout North America, Latin America, Europe, and Asia Pacific -- including regional headquarters in the United States, Canada, the United Kingdom, France, Australia, Hong Kong, and Singapore -- as well as a global network of over 250 value-added resellers and alliance members. Multiactive Software has been listed as one of the world's top 500 software companies by Software magazine. Multiactive's award-winning software solutions have won dozens of awards and attracted over a million users around the world since 1987.

The Metamend SEO solution utilizes innovative, proprietary search engine optimization technology to analyze and code web pages for maximum indexing relevance within the world's top search engines and corporate intranets. The process enhances a web site's ability to attract qualified traffic, reliably and economically. The entire procedure has been fully automated freeing a site operator from many of the manual chores associated with proper keyword selection, Meta tag enhancement, search engine submission and maintenance of the website's listing.

The Metamend SEO solution will be offered directly to owners of Multiactive's existing product line including Maximizer contact manager, Maximizer Enterprise Edition sales and customer management software and ecBuilder® Pro plus ecBuilder® Developer's Edition e-commerce applications, via Multiactive's web site and other client awareness literature.

Commenting upon the agreement, Multiactive President John Kellett stated, "This offering is an excellent opportunity for Multiactive clients to enhance their web site's visibility. The Metamend SEO solution is a reliable, effective way to increase customer acquisition potential from the Search Engines, which is unmatched in this industry."

Metamend CEO Richard Zwicky echoed these sentiments. "We are very pleased to partner with Multiactive to offer their clients who operate web sites for their business, an opportunity to enhance their sites, and to acquire new customers at a faster, more economical rate via the search engines. The search engines are the most effective way to attract first time visitors to a web site and our SEO solution is the perfect fit for the Multiactive client who is looking to expand their potential customer base."

ABOUT MULTIACTIVE
Multiactive Software Inc. (TSE: E) is a leading provider of Customer Relationship Management (CRM) and unified eBusiness solutions. Enabling organizations to unify their traditional sales and marketing efforts with the advantages of the Internet and wireless technology, Multiactive has helped over a million users worldwide bridge to the customer economy.

Multiactive's award-winning product lines ecBuilder®, Maximizer, Maximizer Enterprise, and Entice! are complemented by an experienced Global Services team and an international network of over 250 value-added resellers and alliance members. Multiactive is a global organization with offices throughout North America, Latin America, Europe, and Asia Pacific and a customer base that includes such leading companies and institutions as Siemens, Travelers Insurance, Virgin Records, and Pennzoil.

ABOUT METAMEND
Metamend specializes in the development and integration of Automated Search Engine Optimization (SEO) technologies, strategies and solutions. It's innovative SEO solutions are currently utilized by Web Site Operators, Web Hosting Firms, ISP's, leading E-commerce Solution Providers as well as distributed across North America via select retail and Technology Channel Partners.

Further information:

Metamend:
Todd Hooge
Director of Operations
1.866.381.6382
Feedback Form
http://www.metamend.com/

Multiactive:
Ph: 1-888-629-6397
Press Contact: Will Anderson
Email: wanderson@multiactive.com
http://www.multiactive.com/