Search Engine Optimization News

Selected news on search engine optimization and related topics. Please note that all news clippings link to their originating sources via the article headline.

Archives: May, 2005 | April, 2005 | March, 2005 | February, 2005 | January, 2005
December, 2004 | November, 2004 | October, 2004

Search Engine Optimization News - January, 2005 Adds Photographs to Directory *Link No Longer Valid [top]
By Michael Liedtke, Associated Press
January 27, 2005

SAN FRANCISCO - Online retail giant Inc. is trying to become a bigger player in the Internet's crowded search engine market with a local business directory that supplements address and phone number listings with a photographic tour covering 10 major U.S. cities.

Search engine that speaks [top]
By Online Staff, The Sydney Morning Herald
January 27, 2005

A British company has launched a technology preview of a search engine which can read out search results. Speegle can play back search results as an audio stream, using one of three different voices and several verbosity levels.

Looking Back, Looking Ahead: Developments With Consumer Search, Part 2 [top]
By Danny Sullivan
January 26, 2005

Look-back and look-ahead pieces at the start of the New Year are hard in the search industry. There's usually too much new stuff going on to make time for the review, and predictions are difficult in a space that can shift directions so quickly. Last time, we discussed 2005 as the year of consumer search, as well as paid inclusion, vertical search, and legal hotspots in 2004. Today, we'll look at personal search developments, invisible tabs, support for search marketers, and contextual ads versus search.

Google's Aging Delay for New Sites [top]
Scottie Claiborne, Internet Search Engine Database
January 26, 2005

You've Got To Pay Your Dues

Many site owners and SEOs are worried because their new sites that rank well in Yahoo and MSN, aren't doing well in Google, and they're blaming it on the "sandbox." The current theory is that new sites are somehow being penalized for obtaining too many links, too quickly.

NTV Weekly Selects TCOM's SEO4Mobile for Published TV Program Schedule of 76 Channels in China Over Mobile Phone *Link No Longer Valid [top]
Source: Red Nova News
January 24, 2005

HONG KONG, Jan. 24 /Xinhua-PRNewswire/ -- Telecom Communications, Inc. (BULLETIN BOARD: TCOM) the Total Solutions Provider, is offering Integrated Communications Network Solutions and Internet Content Service in universal voice, video, data web and mobile communication for interactive media applications. The Company announced today that NTV Weekly has licensed Alpha Century Holdings Limited (Alpha)'s patent product line: SEO4Mobile ( for publishing NTV Weekly's television program schedule over mobile phone.

Verde Studios hosts free session on content management systems [top]
Clay Holtzman, New Mexico Business Weekly (NMBW) Staff
January 21, 2005

Albuquerque Web development company Verde Studios will host two free seminars next week on content management systems and how they can help improve a Web site for customers, visitors and developers.

AOL Upgrades Its Search Engine *Link No Longer Valid [top]
By Chris Gaither, LA Times Staff Writer
January 21, 2005

America Online Inc. on Thursday announced an improved Internet search engine designed to help it attract nonsubscribers and tap into the roaring online advertising market.

Pinging Builds Blog Traffic, But Risks Abuse [top]
By Steve Rubel, Contributing Writer,
January 20, 2005

The common practice of "pinging" enables you to alert major blog indexes like ...

Internet Branding and Technology Marketing [top]
By Naseem Javed, E-Commerce Times
January 19, 2005

Ninety-nine percent of the Web sites today are almost too old to be fixed, too far off the targets and unfit for the road. Most require a brand new approach under the brand new rules of Internet branding and must address the current needs under e-commerce protocols offering true access to your products, services and corporate management.

Photo Search: Google Picasa 2 Vs. Adobe Photoshop Album 2 [top]
By Danny Sullivan, Editor, SearchEngineWatch
January 18, 2005

Picasa, the photo software company that Google acquired in last July, has released the second version of its namesake Picasa photo management tool, offering advanced photo editing tools to the public for free.

Is Google Planning to Build A Global Fiber Optic Network? [top]
January 17, 2005

Could be, as reported today on SEOchat and ZDnet they are on the hunt for 'dark fiber'. Known in the industy as fiber optic cable that's already been laid, but is not yet in use. Apparently there is a large amount of dark fiber cable in the United States, and the possiblity of Google jumping into the telecommuications front is not to far out of reach. Appears the conditions are right, and including such valuable expertise would be a natural fit for them.

Gregory Markel and Infuse Creative Launch Search Engine Marketing Community Charitable Organization and Website to Aid in Tsunami Relief *Link No Longer Valid [top]
Source: Yahoo! News
January 14, 2005

Los Angeles, CA (PRWEB) January 14, 2005 -- , a new charitable organization and site created by Gregory Markel and Infuse Creative to rally the search engine marketing (SEM) and optimization community, today announced the launch of the organization"s website, SEMcares.comis asking the Search Engine Marketing community to contribute ANY amount of SEO coding/PPC setup time and/or PPC/Paid Search financial contribution to setting up SEO and/or PPC driven traffic to any deserving and reputable relief organization's pages, or simply volunteer SEM work with the relief organization sites themselves. Besides tsunami relief, there is a list of other worthy organizations to support at

MarketingSherpa's 2005 Wisdom Report Published [top]
January 13, 2005

Features 105 Real-life Stories on Search Marketing and Email Marketing

MarketingSherpa's 2005 Wisdom Report featuring 105 real-life stories on search, email, direct mail, PR, and advertising is now available free of charge at More than 150,000 marketers read the 2004 edition of this perennial favorite report.

Google's Gmail: Search and Email Finally Come Together [top]
By Merle, SiteProNews
January 12, 2005

If Google ran the world, my guess is that they'd do a pretty good job. They seem to be everywhere, always growing and expanding, coming up with new ways to be the dominant player in the search arena.

Yahoo Desktop Search Superior To Google & MSN [top]
By Rich Ord, Contributing Writer, WebProNews
January 11, 2005

Late yesterday, Yahoo announced the launch of their desktop search application that will compete directly with offerings from Google and MSN. At first glance, YDS appears superior in features and performance to Google and MSN desktop search apps.

Ybor City Telco buys Open Source Advicate Search Engine, SpivO [top]
January 10, 2005

SpivO, a powerful search engine with many user benefits, was bought by Ybor City Telco of Tampa. SpivO donates a percentage of its revenue to open source software projects.

/ - January 10, 2005 - Ybor City Telco announced their plans on Thursday January 6th to buy SpivO, a search engine, directory, news center, and classifieds conglomerate. SpivO Search was originally named "O-Find", which was a project funded by former technology group, Spider Trek Technologies, Inc. The O-Find project was designed to be a tribute to open source software. Spider Trek's chief executive believed that an entire search engine, news center, and online community could be built entirely on open source software. He was close to being right. The only part of that isn't built on open source software is the pay-per-click system which allows advertisers to bid for their ranking.

How to Improve Your Web Site Design, Sales and Search Engine Performance Plus Beef Up Overall Usability - On a Small Business Budget [top]
Source: PRWeb
January 7, 2005

It's a New Year and your holiday web site traffic and sales made you proud. Or did they?

Philadelphia, PA (PRWEB) January 7, 2005 -- It's a New Year and your holiday web site traffic and sales made you proud. Or did they? Or perhaps your new site looked pretty when it was delivered, but what's this? No sales? Can't find it in search engines? Not a single newsletter signup?

Making organic search optimization work with paid listings [top]
January 5, 2005

Some retailers are turning to organic search as a way of lessening their dependence on paid search, says Laura Thieme, president of Bizresearch, a Columbus, OH-based search engine marketing firm.

Why Blogs Rank High In Search Engines [top]
Fredrik Wacka, Contributing Writer, WebProNews
January 4, 2005

To me blogs are a strategic business communication tool. I usually consider the fact that blogs rank high in search engines to be a positive side effect. But I also recognize that for some people search engine optimization, SEO, is a major reason for blogging - and I have found it to be a good reason for others to start thinking about blogging at all. Here's a list of explanations to why your blog probably will rank high in search engines. And it's more to it than just the links.

Creating Accessible Websites [top]
By Bethany Antonio, SiteProNews
January 3, 2005

An accessible website is one that allows people with visual, aural, or physical disabilities full access to the information and services available in the same way as able-bodied people.