Search Engine Optimization News

Selected news on search engine optimization and related topics. Please note that all news clippings link to their originating sources via the article headline.

Archives: May, 2005 | April, 2005 | March, 2005 | February, 2005 | January, 2005
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Search Engine Optimization News - March, 2005
BlowSearch Launches Pay-Per-Click Search Engine Advertising Program [top]
Staff writers, NewsTarget.com
March 31, 2005

BlowSearch Launches Pay-Per-Click Search Engine Advertising Program; Company Introduces New Technologies in Effort to Compete with Google and Yahoo!

BlowSearch (www.blowsearch.com), a leading meta search engine and provider of instant messaging tools, announces the launch of its pay-per-click search engine advertising program.

Google to Buy Web Analytics Company [top]
March 29, 2005
By Michael Singer, InternetNews.com

Google (Quote, Chart) has inked a deal that will let it buy Urchin Software for an undisclosed sum, the company said Monday.

San Diego-based Urchin makes Web analytics software and provides on demand services that let customers track marketing performance. Urchin tools are available as a hosted service, a software product and through large Web hosting providers.

IAC to Buy Ask Jeeves for $1.85B [top]
March 21, 2005
By Clint Boulton, InternetNews.com

IAC/InterActiveCorp (Quote, Chart) agreed to acquire Ask Jeeves (Quote, Chart) for $1.85 billion in stock in a blockbuster search engine deal that solidifies the e-commerce player's footing in the online advertising and search market.

Blogs Equal SEO Power In Searches [top]
Wayne Hurlbert, Contributing Writer, WebProNews
March 18, 2005

They are truly search engine optimization powerhouses. Before your eyes glaze over, and you start to yawn, keep in mind that many of your brand new blog visitor traffic arrives from search engines.

Move Heats up Rivalry with Google and Yahoo [top]
By Michael Bazeley, Mercury News
March 17, 2005

Stepping up its efforts to compete directly with Google and Yahoo, Microsoft's Internet division said Tuesday that it plans to enter the lucrative search-engine-advertising business.

Company Launches First Search Engine Made for Mobile [top]
By Keith Regan, E-Commerce Times
March 16, 2005

While carriers do stand to benefit via air time charges from wireless Web use and its off-shoots, they want to maximize potential revenue by delivering as much exclusive content as possible. While carriers gain air time usage when a customer accesses a Google search, for instance, it could also be capturing advertising revenue that Google gains from delivering paid listings.

Microsoft adds search-linked ads to arsenal [top]
By Richard Waters in San Francisco, Financial Times
March 15, 2005

Microsoft will tomorrow signal a direct assault on one of the main profit-generators of Google and Yahoo when it unveils an advertising service that lets users link their messages to the results of internet searches.

Just An Online Minute... Yahoo! to Launch Rival to AdSense [top]
Tobi Elkin, MediaPost
March 11, 2005

YAHOO! IS PREPARING TO INTRODUCE an ad network for small online publishers that's designed to take on Google's AdSense product, according to a report appearing today on CNET News.com. The plan to deliver text ads to small sites and blogs indicates Yahoo! doesn't plan to cede this market to Google, not by an inch.

Local mobile search? Hold the phone [top]
By Stefanie Olsen, Staff Writer, CNET News.com
March 10, 2005

Looking for a great place to eat in an unfamiliar neighborhood? Your cell phone could know just the spot, thanks to a new trend in Web search.

Google Admits To Cloaking; Bans Itself [top]
Danny Sullivan, Search Engine Watch
March 9, 2005

No, it's not April Fool's Day. Google has indeed cloaked pages on its own search engine and now banned those pages from its index.

Kanoodle Debuts Local Targeting Tool [top]
by Gavin O'Malley, MediaPost
March 8, 2005

CONTEXTUAL ADVERTISING SERVICES PROVIDER KANOODLE yesterday announced the addition of a local targeting tool to its content-targeted suite of products.

Google Desktop Search Moves Out of Beta [top]
By Chris Sherman, Associate Editor, Search Engine Watch
March 7, 2005

Google has formally launched its desktop search application, after a comparatively short beta test period of just five months.

Version 1.0 of the desktop search application adds a number of new formats to the list of file types searched and addresses many of the privacy and security concerns raised after the release of the initial beta version last October.

Importance of Content in Search Engine Optimization [top]
By Loren, Search Engine Journal
March 3, 2005

The What is Content? presentation at Search Engine Strategies, NY was started off by Kent Lewis of AnvilMediaInc. Kent used the example of his Melonoma client and besides their reluctance to implement basic title and meta tags into their site, how useful original and targeted content has been for achieving high search engine rankings.

Basic SEO Answers For CFDynamics' Newsletter [top]
By Jason Dowdell, Contributing Writer, SearchNewz
March 2, 2005

I just completed a question and answer session with CFDynamics, a ColdFusion Hosting company. The questions were geared towards their hosting customers with a basic understand of the search engines but little or no understand of search engine optimization or search marketing.

Why the Search Engine Wars Are Good for Advertisers [top]
Hollis Thomases, Search Engine Watch
March 1, 2005

I knew it was going to happen and it did, last Sunday night. I sat on my sofa, watching one of the few television shows I bother dedicating my time to, "Extreme Home Makeover." Then I saw it: a TV spot for the new MSN Search.