Search Engine Optimization News

Selected news on search engine optimization and related topics. Please note that all news clippings link to their originating sources via the article headline.

Archives: May, 2005 | April, 2005 | March, 2005 | February, 2005 | January, 2005
December, 2004 | November, 2004 | October, 2004

Search Engine Optimization News - April, 2005
Press Releases: Getting Media Coverage [top]
Wayne Hurlbert, Contributing Writer, WebProNews
April 27, 2005

Press releases are a powerful tool for any online or offline business. Your blog, website, or any online business promotional efforts, can be multiplied many times over by being the topic of a news story.

Me and My Google [top]
David Berkowitz, SearchInsider
April 26, 2005

GOOGLE TOOK ANOTHER STEP FORWARD in personalization with its new My Search History service, now in beta. Is this the future of search? Not yet. And maybe never.

Yahoo! Revamps News Aggregator [top]
Gavin O'Malley, Online Media Daily
April 15, 2005

JOCKEYING FOR THE POSITION OF top online news destination, Yahoo! Thursday announced the release of revamped Yahoo! News sites in beta. In an effort to streamline and simplify users' news intake, Yahoo! has moved the site's navigation options from a vertical layout flanking the left side of the page to a horizontal one on top of the page. The site also offers more defined links and a wider area for stories.

Shouldn't Metadata Be Everywhere? [top]
Andrew Goodman, Contributing Writer, WebProNews
April 14, 2005

Today, debates about metadata protocols seem to move glacially. But the need for much more labeling of business objects (like products) is getting more pressing as the search metaphor leaks into everyday life ...

Yahoo offers free hosting to small businesses [top]
Stefanie Olsen, Staff Writer, CNET
April 13, 2005

Yahoo is giving away Web page hosting services to small businesses in a bid to bolster its search and related advertising business.

Google unveils mobile local search *Link No Longer Valid [top]
Source: Reuters
April 12, 2005

SAN FRANCISCO, April 11 (Reuters) - Internet search leader Google Inc. (GOOG.O: Quote, Profile, Research) late on Monday announced a test service for finding local restaurants, stores and other businesses via Web-enabled cell phones and other mobile devices.

America Online Partners with DoubleClick to Bring State-of-the-Art Ad Management to AOL Media Networks *Link No Longer Valid [top]
Source: America Online, Inc.
April 8, 2005

AOL(R) Media Networks Adopts DART(R) for Publishers Technology

DULLES, Va. & New York--(BUSINESS WIRE)--April 8, 2005-- America Online, Inc.(NYSE: TWX - News), the world's largest interactive services company, and DoubleClick, Inc.(NASDAQ: DCLK - News), a leading provider of marketing tools for advertising agencies, marketers and web publishers, will partner to bring state-of-the-art ad serving, inventory management, workflow tools and delivery operations to AOL Media Networks.

Lycos Taps AlmondNet To Serve Contextual Ads [top]
Gavin O'Malley, MediaPost
April 7, 2005

NEW YORK BASED CONTEXTUAL AD network AlmondNet--which offers a "post-search" technology that allows marketers to target consumers based on search activity after leaving search engines' sites--said this week that it has added Lycos to its client list. AlmondNet will now distribute Lycos' InSite AdBuyer paid search ads to targeted consumers throughout AlmondNet's post-search network, providing Lycos with a new distribution channel for paid search ads.

Google Video Makes It Personal [top]
Chris Richardson, Staff Writer, WebProNews
April 6, 2005

At a cable television conference on Monday, Google co-founder Larry Page indicated the mildly maligned Google Video is going to begin solicitation of personal videos from people who want to contribute.

I'm not quite sure what to make of this, Sergey, but it looks like a lawsuit stuffed inside a ceramic cow ... [top]
John Paczkowski,
April 5, 2005

Speaking at an investor conference sponsored by Credit Suisse First Boston in December of 2004, Google CFO George Reyes described click fraud as the "biggest threat" to the Internet economy.

Yahoo!/FindWhat Patent Dispute Headed for Trial [top]
Source: ClickZ
April 4, 2005

The patent-infringement suit filed by Yahoo!'s Overture against is heading for trial later this month, after surviving the latter firm's efforts to have the case dismissed. A decision in the case could settle once and for all the issue of who owns the bid-for-placement technology that has fueled the paid search advertising boom.

XML Search Engine Begins Beta Testing [top]
Web Hosting Info
April 1, 2005

DocSoft, a provider of XML software solutions, yesterday announced that it is seeking qualified beta participants for its XML search engine, called 'X3.NET'.

The software being developed using Microsoft's .NET Framework, will be optimized for Windows Server 2003. It will also provide the capability to index formats such as HTML, Microsoft Office documents, CGM and PDF, while still providing true, context searching of XML-based documents, claims the company. The comapny plans to start public beta testing X3.NET on May 15th, 2005 and expects to release the software September 15th, 2005.