Search Engine Optimization News

Selected news on search engine optimization and related topics. Please note that all news clippings link to their originating sources via the article headline.

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December, 2004 | November, 2004 | October, 2004

Search Engine Optimization News - December, 2004
MSNBot - Searching For Ways To Make Redmond Rise Again [top]
By Jim Hedger, SiteProNews
December 22, 2004

What would you do if you were tasked with designing a new search engine?

A Lesser Role for News Navigation *Link No Longer Valid [top]
By Steve Outing
December 20, 2004

News sites should learn from other online publishers: Links navigation is becoming less important, and search capabilities must become much more intelligent.

BOULDER, Colo. (December 20, 2004) -- It's almost 2005. So why is it that your news Web site's navigation and search schemes look like they belong in the previous century?

Blinkx Launches TV Content Search Engine [top]
December 17, 2004

Blinkx has unveiled a search engine for TV content, Blinkx TV.

Users can search for clips of their favorite programs--Blinkx TV has 47,000 hours of searchable audio and video, indexed Web-based content and near real-time transcription of network video.

Online Marketing: Mother-Daughter Real Estate Team's Success Strategy [top]
By Israel Rothman
December 16, 2004

RISMEDIA, Dec. 16 - Melinda and Rachael Peterson, a mother-daughter real estate team with RE/MAX Ideal Properties in Southern Oregon recently hired Ads For Free to assist with their Search Engine Optimization (SEO), Search Engine Recognition, increase Web traffic and offer advice.

Google wins in trademark lawsuit [top]
Judge rejects Geico's claim search engine infringed on trademark
Source: The Associated Press
December 15, 2004

ALEXANDRIA, Va. - Google Inc. won a major legal victory Wednesday when a federal judge said the search engine could continue to sell ads triggered by searches using trademarked company names.Google wins in trademark lawsuit.

How Do Subdirectories Affect Search Engine Rankings? [top]
By Dr. Ralph F. Wilson, Wilson Internet
December 15, 2004

Advertisers Will Spend $4 Billion Dollars in 2004 on Search Engine Marketing According to the Search Engine Marketing Professional Organization (SEMPO) [top]
December 14, 2004

Advertisers Expected to Spend on Average an Additional 39% in 2005 on Their Combined Search Engine Marketing Programs Compared to 2004

Chicago, IL (PRWEB) December 14 2004 -- The Search Engine Marketing Professional Organization (SEMPO), a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing (SEM) worldwide, today published a research paper, "The State of Search Engine Marketing 2004," which concludes that in the U.S. and Canadian market, advertisers will spend $4.087 billion dollars this year on search marketing programs.

Yahoo! To Roll Out Desktop Search *Link No Longer Valid [top]
By Ross Fadner, MediaDailyNews -
December 13, 2004

Late last week, Yahoo! Inc. said it will begin testing a new desktop search engine in early January, with the hope of extending its search engine's reach, thereby contributing added, incremental paid search revenue.

Yahoo to release new search engine [top]
Source: Big News
December 10, 2004

Yahoo plans to offer a free, high-speed way to search for data on personal computers, challenging Google's U.S. release this fall of a similar product.

Google, Yahoo, MSN's Future [top]
December 9, 2004

Google, Yahoo, MSN's Future... Personalization & Litigation the Keywords for 2005, says Leading Search Engine Industry Expert

2005 will be another year of major milestones for the search marketing industry. Google, Yahoo, MSN, AOL, Ask Jeeves and the other portals continue their war for eyeballs, searchers and advertisers. Personalization & Litigation will reamin hot areas.

Identifying the Footprints of Web Analytics Software [top]
By Dr. Ralph F. Wilson, Wilson Internet
December 8, 2004

Web analytics software that analyzes a website's traffic patterns comes in two flavors -- log file analysis and "page tags." Log file analysis studies files on your web hosting service that record every time a web visitor does anything on your website.

Bill Clinton Helps Launch Search Engine*Link No Longer Valid [top]
Source: ABC News
December 7, 2004

Former President Clinton Helps Launch New Internet Search Engine Backed by Chinese Government

NEW YORK Dec 7, 2004 Former president Bill Clinton on Monday helped launch a new Internet search company backed by the Chinese government which says its technology uses artificial intelligence to produce better results than Google Inc.

PageRank - The Game Keeps Changing [top]
By Jordan Glogau, Contributing Writer, WebProNews
December 6, 2004

Chris Richardson wrote last Friday that the feathers of the SEO community were ruffled when a Google's representative said that the PageRank bar in the Google Toolbar was for "entertainment purposes only" This was quickly countered by Google Guy, who is the regular but anonymous, go-between Google and the SEO community.

Google PageRank Entertaining Us? [top]
By Chris Richardson, Staff Writer, WebProNews
December 3, 2004

There was a rumor going around that Google's PageRank Toolbar display should only be used for entertainment, meaning that the green bar is not an accurate account of a site's PageRank.

Penton Custom Media Relaunches Its Web Site for B2B Marketing Professionals; Group Also Launches B2B Marketing Trends Web site, Publications*link No Longer Valid [top]
December 2, 2004

CLEVELAND--(BUSINESS WIRE)--Dec. 2, 2004--Penton (OTCBB:PTON) Custom Media's Web site,, has been retooled to help B2B marketers develop effective marketing strategies and use custom marketing communications to build more profitable customer relationships.

GoogleBot - Writing for the world's most powerful spider [top]
By Jim Hedger
December 1, 2004

GoogleBot - Writing for the world's most powerful spider

Google " big. Really Big. You just won't believe how vastly hugely mind-bogglingly big it is." (excerpt from The Hitchhiker's Guide to the Galaxy)

Web site search redefined [top]
December 1, 2004

On demand product learns from user content behaviour

In a focused effort to maximize the value of web content, CrownPeak, software service provider in content management, unveiled CrownPeak Search, the on-demand web site search system to automatically learn from both the behavior and content on customer's web sites and automatically deliver the most relevant search results.