Search Engine Optimization News

Selected news on search engine optimization and related topics. Please note that all news clippings link to their originating sources via the article headline.

Archives: May, 2005 | April, 2005 | March, 2005 | February, 2005 | January, 2005
December, 2004 | November, 2004 | October, 2004

Search Engine Optimization News - May, 2005

• Is 'Jeeves' too snooty? Site likely to get name change - May 26, 2005
• Yahoo Launches Personalized Movie Recommendations - May 25, 2005
• Google Buys Into Ad-Supported Mobile Networking - May 12, 2005
• Yahoo taps Amazon design guru as executive - May 10, 2005

Is 'Jeeves' too snooty? Site likely to get name change [top]
Source: The Associated Press, USATODAY.com
May 26, 2005

SAN FRANCISCO (AP) IAC/InterActiveCorp Chief Executive Barry Diller likes his latest planned online acquisition. He's just not that fond of its name.

---

Yahoo Launches Personalized Movie Recommendations [top]
Chris Sherman, SearchEngineWatch
May 25, 2005

Looking for a film recommendation based on your own personal tastes and interests? Check out Yahoo's new personalized movie recommendations, launched today.

---

Google Buys Into Ad-Supported Mobile Networking [top]
Pamela Parker, ClickZ News
May 12, 2005

Google has acquired mobile social networking firm dodgeball.com in a move that could help the search player deliver location-based advertising on cell phones. Terms of the transaction weren't disclosed.

New York City-based dodgeball.com uses SMS (define) and MMS (define) technology to allow consumers to connect with friends and friends-of-friends at nightspots in 22 U.S. cities. Because users text dodgeball to indicate their locations, the company can use that information to target ad messages to users within a specific geographic area who have opted-in. The company says it can also target by date and time, weather conditions, or by city.

---

Yahoo taps Amazon design guru as executive [top]
Source: Reuters
May 10, 2005

SAN FRANCISCO (Reuters) - Yahoo Inc. (YHOO.O: Quote, Profile, Research) said it had hired legendary Silicon Valley software designer Larry Tesler away from Amazon.com (AMZN.O: Quote, Profile, Research) to become vice president of the Internet media company's software design group.