Search Engine Strategies

With more and more people each day turning to the search engines to find the products and services they need, can you afford for your web site not to be found?

A comprehensive search engine strategy for your web site will have multiple prongs. Here are some of the steps we think you need to remember when planning out the strategies that make sense for your web site.

  • A strategy for building a web site.
  • A search engine marketing plan.
  • A search engine optimization plan that includes the following steps.
    1. Optimization - Includes Analysis and Optimization.
    2. Submission - Includes Search Engine and Directory Submissions.
    3. Promotion - Includes building Relevant Reciprocal Links to and from your web site.
    4. Reporting - Includes a Graphical Web Stats Report.

    Other particular areas to watch are.

  • Proper Meta Tag usage.
  • Things that the search engines look for.
  • Building Links and Link Popularity.
  • Choosing The Right Search Engine Strategy, Pay per Click vs. Pay for Placement.
  • Lastly, you need to know about how to monitor your position within the search engines.

  • Search Engine Tricks To Avoid

  • "spam" and spamming the search engines.
  • "cloaking" techniques.

If you keep each of the above in mind when planning and designing a web site, you will have most of a complete strategy for success in place.

SEO Primer

Fundamental Facts General Optimization Evils Optimization Steps Important Strategies Link it Up Further Reading