SEO-ROI Business 2 Consumer (B2C) Calculator
Please enter the following information to calculate your SEO Return on Investment (ROI).
Business 2 Consumer SEO-ROI Calculator Results
Baseline Monthly Traffic - Average Visitors
Human traffic - excluding bot traffic.
SEO Traffic Improvements
Exponential factor of increase in traffic over 3 months (i.e. 2x, or 5x).
Net New Traffic
Human Traffic - Increase.
Measures YOUR conversion values (i.e. shopping cart, downloads, sales, etc.) or other call to action.
Monthly Net New Customers
Assumes a click to buy model.
Client average sale value for web site based on conversion metric.
Average Monthly Revenue
Net Present Value for SEO improvements.
Annual Net New Clients Annual Net New Revenue
May fall directly to bottom line (GP) if elasticity in business.
Customer Acquisition Cost Outsourced SEO Annual Cost
Assumes Professional SEO design, implementation and maintenance.
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