SEO Services - Site Audit

Below is a breakdown of the Site AUDIT service, along with our expected timelines, assuming immediate turnaround on deliverables from the client’s part.

Site AUDIT service:

1. Keyword Research and Discovery Phase

Included in the Site Audit.

2. Website Analysis Phase

Metamend’s SEO Technicians take the finalized phrases and prepare a detailed analysis of your website.
Key reviewed items include:

Internal linking structure
Accessibility of central navigation elements
Effectiveness of existing messaging found within website content
Value of existing inbound link partners
HTML compliance and validation issues
Site depth and usability
File and URL structure
Current state of prominent messages
Web server configuration

Our SEO Technicians tabulate key observations and prepare a ‘Website Analysis Report.’ This in-depth analysis outlines in detail each reviewed item identified as a problem area. Each reviewed item is then detailed categorically following the outline below:

Label of Problem Area: (Search Engine Barrier)
Introduction: Each barrier item is introduced with reasoning related to Search Engine Optimization
Critical Analysis: The problem area is described as it appears on your website
Example/Recommendations: Depending on the barrier, one or two ‘Before and after examples are provided that showcases live source code examples from your site along with recommended HTML code examples.

3. Analysis Review Phase

Document preparation.
An Account Manager will send you your report, schedule a call to review the findings, and discuss implementation.
Each problem area is discussed in detail with strategies to ensure best practices are used to remove any search engine barriers.
You approve, make changes, or request alternatives.

3.5 Example Audit - Table of Contents (TOC)

Table of Contents

A. Website Analysis Report for WWW.DOMAIN.COM

Overview

B. Search Engine Barriers

Title Meta Tags
Description Meta Tags
Textual Content
Duplicate Content
Internal Linking Strategies
Alt Attribute Descriptions
Title Attribute
Domain Redirect
Invalid Internal Links
URL & File Naming
The robots.txt File

C. Back link Analysis

Inbound Link Data
Strategic Analysis

D. Keyword Analysis

Pages Linked from Home Page (visible by search engines)
Generated Keyword/Phrase Diagnosis
General Keywords Explanation

E. Appendix ‘A’

Pages to be optimized
Optimization Matrix
Scope of Work
1) Content Optimization (using Targeted Keyword Phrases)
2) Current Search Engine Placement for Targeted Keyword Phrases
3) Structural / Technical Optimization