Expertise: SEO Whitepapers

These sites offer a wide array of free valuable resources, such as white papers, case studies, and demos, that can help you and your organization make better, more informed SEM and SEO decisions.

SEO: the Secret Weapon in the E-Commerce Wars

http://www.sempo.org/learning_center/case_studies/the_secret_weapon/

How America Searches

http://www.sempo.org/learning_center/research/industry/How_America_Searches_June_2005.pdf

How America Searches: Online Shopping

http://www.sempo.org/learning_center/research/industry/How_America_Searches_-_Online_Shopping.pdf

Search Engine Watch

http://searchenginewatch.com/resources/article.php/2156561