The Mender

Metamend's Website Optimization and Marketing Newsletter
Issue 32
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Advice and techniques for the promotion of your web site plus Search Engine Optimization News and valuable resources for the serious on-line marketer.

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Welcome to "The Mender" Issue 32


    Windows Browsers
    One of the biggest pains about making Web pages is having to keep track of which browsers support what features. Wouldn't it be nice if there were some way to keep track of it all?


    Bloggle *Link No Longer Valid
    The most popular search engine buys the most popular blogging tool. Now what?


    Netquest - NQcontent - Web Content Management
    NQcontent is an award winning Web Content Management solution that addresses the most demanding Site management and Administration needs. Having both developers' and end users' needs in mind, NQcontent simplifies the process of content and data management. It's low cost, ease of use and fast deployment, make it the ideal tool with which to build and update dynamic sites.


    Search Engine Optimization or SEO - What Is It?
    Search Engine Optimization, or SEO, is the process of configuring a new or existing web site for maximum exposure to the search engine spiders to ensure relevant placement within the search engine's database structure and results.


    MSN gets on search bandwagon
    CNET - By Stefanie Olsen

    Google lands Web search patent
    CNET - By Stefanie Olsen

    Overture to buy AltaVista
    CNET - By Stefanie Olsen


New Geographic Address Extraction Technology
Metamend's latest search engine optimization innovation certainly raised a few eyebrows. They've been calling and e-mailing from all around the world. GIS Extraction is here! Recently we announced the completion of a new tool that extracts physical address information from a web site. The tool is the first phase of a project aimed at helping businesses feed geo-locational data to the search engines. Although the geo-locational search interfaces are still in their infancy, the necessity to localize internet searches is growing. Once launched, our full GIS service will be capable of accurately tagging your web pages with properly formatted GIS data! We plan to begin offering the new service to all Metamend clients in the near future. To find out more about this wonderful advent to SEO and how it will enhance your online marketing, read the full Press Release here or check out one of the following articles:
  • CNET
  • Business Week Online *Link No Longer Valid
New Brand Name for GIS Tag
"Geomend" *Note: this service no longer applies is the new Brand name of our GIS Meta Tag, for the aforementioned address extraction technology. The tagging procedure, has entered beta testing and should be incorporated throughout Metamend's client network by April 1, 2003.

Although the Geomend Tag will eventually be priced as a value-added service, we are very please to announce that all existing Metamend clients will have their web sites geomended absolutely free! All client Web Sites will be among the very first on the planet to be searchable by GIS systems. Our bonus to you for being a valued Metamend Client. Membership has it's rewards. Should you know someone who would benefit from Metamend SEO Services, now is the time to get them to sign up. This free Geomend offer is for a limited time only.

by Richard Zwicky

On December 23, 2002, Yahoo! shook up the search engine industry when it acquired Inktomi. Now this change had a first glance, far ranging implications. Would Inktomi replace Google as the back end power behind Yahoo!? Remember, Inktomi lost the Yahoo! contract to Google in 2000. Another question was how would this affect Microsoft? Would it want to have the same search results as its competition?

In my previous article I wrote "One final change to watch for is who will supply MSN with their results in the future? Right now it's Overture for the first 3, then Looksmart, and lastly Inktomi. I'll keep my eye on FAST. It powers Lycos, and Alltheweb, has a comparable database to Inktomi, and is FASTer than Google." Just a few days ago it was announced that Microsoft had extended its contract with Inktomi for one year, until 2005. So there won't be an earth shattering change there in the next two years. But the ground is shifting.

In the last two weeks, Overture bought both Altavista and FAST's Search unit. These purchases move Overture from being purely the leader in Pay-per-Click advertising /search, to a bona fide player in the pure search engine business. It also means that over the next year we should see the melding of results from the to search engines, a change to their Pay-for-Inclusion model, and an expansion of their client base. You will get their results more often, from more sources.

That Overture made these purchases is telling. It signals a maturation in the Pay-for-Placement market and a need on their part to nurture continued growth, and new avenues for expansion. It also opens the door for new players to make their way into the market. Today, as a result of these changes, the market is controlled by Google, Yahoo! and Overture. Then it's a step down to the next level of players. These second tier providers are often technologically equal to the leaders, but have not yet acquired the market share, or distribution partners to take it to the next step. I always point to the fact that prior to the Yahoo! deal, no one knew what Google was, and overnight they became the darling of the industry. There's lots of great engines out there, it will be interesting to see who emerges from the pack.

MARKETING: Personalized Marketing
by Robert McCourty

"Hello (enter your name here) welcome back to the GAP. We have your size of jeans on sale this week." Sounds like a scene from the Tom Cruise movie, "Minority Report," but this type of futuristic personalized marketing is not as far away as many people may think.

Location-based services will make target marketing cheaper and easier. All you need is access to past consumer purchasing information and some way to track the customer. Marketers dream about this stuff! Imagine some of the benefits from a business point of view:
  • Lower customer-targeting costs
  • One-to-one relationship marketing
  • Marketing spending effectiveness
  • True targeting of promotional materials
  • Location based (they are already in or near your store)
And some definable perks for the customer too!
  • Easier to compare products and services
  • Personalized search results
  • Instant Sale items, the moment you walk in.
  • Promotional offers just for you
  • Easier Transactions
  • Online Reservations (customer convenience)
Just to name a few. Technology is moving forward and so is the ability to market and advertise products and services to the exact customers you want. The ones who are looking for you. This scenario is not far away. Remember, today's science fiction is tomorrow's science fact. "Would you like those jeans in blue or black Mr. Cruise? Thank you, they will be delivered to your home within the hour."


Lawdit Solicitors UK
Lawdit Internet Law practice. A young and dynamic law firm with Solicitor specialists in Intellectual Property, Information Technology and Internet Law practice.

Search for "trade mark law UK" or "intellectual property licensing UK" on Google.

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