The Mender

Metamend's Search Engine Optimization Newsletter
Issue 43
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Advice and techniques for the promotion of your web site plus Search Engine Optimization News and valuable resources for the serious on-line marketer.

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Welcome to "The Mender" Issue 43



Google's top search spot under threat?
by Matt Hines,


Organic Search Placement is Vital
Ralph Wilson, Web Marketing Today

Nigritude Ultramarine Search Engine Optimization Winner Announced
Chris Richardson,


Optimising for flash sites

Define The Design of Your Website
By Steven Boaze


PubSub is like a search that never stops. When you create a PubSub subscription, they'll watch for results as new information is published on the web. Any time matching information appears, you'll see it in your news aggregator (or you can read it on the web). And it's FREE!
PubSub Web Site


New Strategic Partner
Metamend welcomes TransitionalMedia as new private label carrier. TransitionalMedia is an integrated design, media and software company offering a wide range of Internet related services, including, Website Design, Web Hosting, E-Business Solutions, E-Commerce, Web Application Development, Domain Name Registration, Print Graphic Design and Logo and Corporate Image Development.

Read the complete press release here: TransitionalMedia Press Release

New Strategic Partner
Metamend welcomes K15 Limited as our newest private label carrier. K15 Limited is an Internet Marketing and Search Engine Promotion Company providing consultancy and technology to UK businesses. The firm manages a strategic mix of web site promotion, pay for performance and permission based marketing specializing in feeding business intelligence into organic optimization campaigns to produce long-term 'return on investment' for clients.

Read the complete press release here: K15 Limited Press Release>

New Strategic Partner
Metamend welcomes World Buy Direct Network. Inc. specializes in buyer direct access to manufacturers and producers for consumers and businesses wanting to by-pass traditional Intermediaries. It acts as an e-Marketing machine for these manufacturers and producers. Inc. owns in excess of one thousand Industry specific categories, which are licensed to independent entrepreneurs wanting to grow their own Internet businesses.

Read the complete press release here: World Buy Direct Network Press Release

Award Nomination
Metamend is pleased to announce our SEO technology has been nominated as "Product of The Year" for the 2004 VIATeC Technology awards. Wish us luck!

Read the complete press release here: Press Release

Visit VIATeC for more information: Technology Awards

WEB SITE MARKETING: SEO Companies Become Valuable Acquisitions
by Robert K. McCourty

I've noticed with great interest lately that several search engine optimization firms or 'search units' as they are being touted, have quietly begun to be acquired by larger firms. The latest acquisition came only a few days ago when Traffix paid a reported 5.4 million for pay-for-click administration company SendTraffic.

Here is a supporting paragraph from the same press release. It points to a trend in the marketplace:

"Larger marketing companies have begun adding search units. In December, online ad company aQuantive bought Go Toast for $13.9 million to offer a bid management tool. Last month, DoubleClick bought Performics for $65 million in a deal that will bring the company a search and affiliate marketing business."
Source: Brian Morrissey, Senior Editor Email: [email protected]
Source Article

Being directly involved in the search engine optimization and web site marketing game, (since my partners and I own such a company) this type of news not only sparks my interest but also makes me feel like we are on the right track. SEO has finally become a genuinely recognized 'marketable' life form. The importance and value of good web site optimization as an integral part of any online marketing campaign is apparently not lost on the bigger players. They are finally starting to get it. The entire search Industry as a whole has awakened. Google's decision to go public on the stock market has fueled this fire and to a somewhat lesser extent, good pay-for-click and organic search engine optimization firms have helped the flames continue to rise.

Because search is such a hot topic and its value proposition has been officially accepted and endorsed, we now find large advertising and marketing firms, (as well as the very search engines themselves,) currently scanning the horizon for acquirable companies.

It makes sense. What could be more valuable to a large advertising, hosting, marketing or technology company than to have it's own search assets and client management systems enhanced by a top notch SEO firm? Out sourcing these services still makes excellent financial sense for many firms, but one of the reasons you'll see more and more SEO companies being bought up in the near future is for another reason. It eliminates competition. Once you own a great SEO firm no one else has access to it. Thus you have effectively restricted your competition from any chance to compete with you on the same level. You own the asset. Knight to Queen's Bishop seven. Check!

Don't be surprised to see more news on the SEO acquisition front shortly. The game's afoot and everyone is playing.

METAMEND CLIENT OF THE MONTH: National Wire & Cable Corporation

National Wire & Cable Corporation has been building top quality military and commercial wire and cable products since 1952. National is ready to fill your immediate needs. Choose from standard lines of wire and cable or let them design and custom manufacture exactly what you require for your application.


Search for "cable molding" on Google and look for National Wire and Cable.
Metamend Client since June 2003.


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